This is part of the problem, The other part is the parents....

Sean “Diddy” Combs is teaming with actor/producer Mark Wahlberg in a joint venture with fitness and wellness water brand AQUAhydrate.

Diddy will work with Mark Wahlberg and AQUAhydrate CEO John Cochran, who was formerly the President of Fiji Water.

The trio of entrepreneurs will shape the vision for AQUAhydrate, in addition to securing retail partnerships to promote the brand.

So far, the executive team with AQUAhydrate has inked deals with Safeway, Kroger and GNC, to carry the product.

According to Diddy, he is going to put the same effort into AQUAhydrate as he did with his Ciroc brand.

“As a brand architect, I am incredibly passionate and equally committed to every aspect of the businesses that I get involved with,” Sean “Diddy” Combs said today. “Partnering with AQUAhydrate and Mark is an incredible opportunity for me and I am looking forward to making history in the process. It’s important for me to be part of something that drives me and is constantly pushing the boundaries, and that’s what AQUAhydrate does. Together, were going to take AQUAhydrate to the next level.”

Diddy put his business acumen to use as the driving force behind his liquor brand Ciroc, a 50-50 partnership between the mogul and Diageo.

That helped him earn the #1 spot on Forbes’ list of richest rappers, with a net worth of $550 million, while Ciroc soars towards a billion dollar valuation.

According to producer/actor Mark Wahlberg, he uses AQUAhydrate, which combines performance grade electrolytes “without sugar and calories found in traditional sports drinks.”

“This is a truly innovative company, and I’m thrilled to be part of it,” Wahlberg added. We all strive to do the best we can for our bodies but sometimes schedules, stress and other factors get in the way. AQUAhydrate helps me achieve the balance my body needs, no matter what. I enjoy being involved in every aspect of the AQUAhydrate brand and I’m looking forward to a very successful partnership.”

For more information visit AquaHydrate.com.

Macklemore and Ryan Lewis stay strong with "The Heist," while Trinidad James finds a spot on the charts with "Don't Be S.A.F.E."

Hip Hop loses its footing on the top 20 this week, but posts strong numbers down the charts. Riding the success of their breakout single "Thrift Shop," Macklemore and Ryan Lewis prove to be this week's strongest seller in the genre, helping their LP The Heist slowly inch towards gold status. Meanwhile, Kendrick Lamar continues to move copies of his major label debut good kid, m.A.A.d city in the weeks following an appearance as musical guest on NBC's "Saturday Night Live." A$AP Rocky delivers consistent numbers with Long.Live.A$AP, while artists with 2012 releases - Wiz Khalifa, 2 Chainz and Chief Keef - maintain their footing on the charts.

While it was a typical week for Hip Hop sales, the sole rapper to score a spot on the top 100 is Trinidad James, whose mixtape Don't Be S.A.F.E. makes its first appearance on the charts after it released to iTunes late last month. The "All Gold Everything" spitter initially dropped the project as a freebie, but his label Def Jam put it out as a downloadable product - no doubt achieving intended success.

Check below to see who had the strongest week on the charts.

Macklemore & Ryan Lewis Stay Afloat With "The Heist"

Months after releasing their collaborative debut full-length The Heist, Macklemore and Ryan Lewis are still pushing units. The duo, who found success with their chart-topping hit "Thrift Shop" (unseated from the top last week by Baauer's "Harlem Shake"), become this week's strongest Hip Hop seller, moving an additional 22,000 copies of the project and upping their overall cume to 379,000 units. While it's 2,000 sold copies less than last week's haul, the pair jumps from No. 33 to 16, edging out A$AP Rocky's Long.Live.A$AP for the top Hip Hop position.

Trinidad James Mines "Gold" On Chart With "Don't Be S.A.F.E."

It's unclear exactly why Trinidad James managed to post some strong numbers almost a month after releasing his mixtape to digital retail, but this week, Don't Be S.A.F.E. becomes the sole Hip Hop release to crack the chart. After it released to iTunes on January 29th, the mixtape manages to settle at No. 96, selling 4,000 copies and upping its overall tally to 11,000 units. The Def Jam rapper, who recently performed his breakout single "All Gold Everything" with The Roots on "Late Night with Jimmy Fallon," initially dropped the release as a gift to fans back in July and later re-released when his hit caught steam in October. He most recently remixed the cut to feature T.I, Young Jeezy and 2 Chainz, and is believed to be working on his official Def Jam debut.

Hip Hop Album Sales: The Week Ending 2/24/2013

#16. Macklemore & Ryan Lewis - The Heist - 22,000 (379,000)

#30. Kendrick Lamar - good kid, m.A.A.d city - 15,000 (746,000)

#32. A$AP Rocky - Long.Live.A$AP - 14,000 (245,000)

#43. T.I. - Trouble Man: Heavy Is The Head - 12,000 (401,000)

#59. 2 Chainz - Based On A T.R.U. Story - 7,600 (550,000)

#64. Wiz Khalifa - O.N.I.F.C. - 6,800 (330,000)

#69. Joe Budden - No Love Lost - 6,300 (47,000)

#81. Chief Keef - Finally Rich - 4,900 (134,000)

#92. Game - Jesus Piece - 4,100 (201,000)

#96. Trinidad James - Don't Be S.A.F.E. - 4,000 (11,000)