Schlitz may have been the beer that made Milwaukee famous - for better or worse - but Budweiser is the beer that made Clydesdales famous.
When you think of the giant draught horses, don't you instantly think of them pulling a Budweiser beer wagon?
If you're between the ages of 21 and 27, maybe not. And you're the target market that Budweiser's after, in an attempt to regain its market share, which has been slipped steadily for the past ten years.
And the folks who market Budweiser don't think that the majestic Clydesdale is the best way to reach that demographic.
I'm not a Bud guy, but I have to admit, I'm tempted to give it another try every time I see an ad like this. How about you?
On Monday afternoon, President Obama presented the Presidential Medal of Freedom - the nation's highest civilian honor to singer Stevie Wonder, TV journalist Tom Brokaw, and Ethel Kennedy, wife of the late Robert F. Kennedy.
Oh, and he gave one to his girlfriend too.
That would be Meryl Streep, the actress.
"I love Meryl Streep," the president said in front of all assembled "Her husband knows I love her. Michelle knows I love her. There's nothing either of them can do about it."
No real scandal there. Just a nice bit of affection.
Oh, and he poked a little fun at his love too - pointing out that she sang Abba - "which, you know, that's something."