Sean “Diddy” Combs’ attempt to expand his media empire has been swatted by another company that is partially owned by his ex-girlfriend Jennifer Lopez.
According to The New York Post, J. Lo’s NuvoTV has outbid Diddy’s Revolt to purchase the Fuse network from MSG.
[ALSO READ: Diddy Reportedly Bid $200 Million To Purchase Fuse TV Channel]
Diddy, backed by billionaire businessman Ron Burkle, had reportedly offered $200 million for Fuse. Apparently, NuvoTV’s offering price was slightly higher. The final selling price is still unknown at the moment.
“This is a real blow to Diddy and Revolt,” said Eric Sherman former Fuse president. “Fuse was such a perfect fit for them. But having worked with Jennifer on [American Idol] I’m not surprised she and her team prevailed.”
Lopez’s manager Benny Medina was asked if he thought the former couple competing for the same network was just a coincidence. While he stated that he did not believe their past history together played a part, he is not surprised Diddy and J. Lo went after the same prize.
“I don’t think it’s a coincidence,” said Medina. “In many ways, Jennifer and Sean are cut from the same cloth.”
NuvoTV is an English-language cable channel marketed toward American Latinos. Lopez became a minority owner in 2012. The network reaches 34 million households.