Following the lyrics of "U.O.E.N.O. (You Ain't Even Know It)," Reebok says that Rick Ross fails to meet the standards and values their brand demands in a partner.
After a public protest in front of their New York City store on April 4, Reebok has dropped star rapper Rick Ross from an endorsement deal. The Washington Post reports that the shoemaker and apparel brand released the following statement today: “Reebok holds our partners to a high standard and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so.”
The reaction is like to an appearance on Rocko's "U.O.E.N.O. (You Ain't Even Know It)." The emcee rapped, "Put Molly all in her champagne, she ain't even know it / I took her home and enjoy that, she ain't even know it." Rocko has since removed Ross' verse from his single.
Reebok added that Rick Ross, who apologized in a tweet and during a radio interview, did not act in accordance with their standards, following the allegations. The statement continued, "We are very disappointed [that Rick Ross] has yet to display an understanding of the seriousness of this issue.”
Rick Ross has yet to release a statement or tweet a reaction to the news.