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Who?s Next In Jay-Z?s Athletic Arsenal?

Jay-Z is moving into sports and well, it seems like he’s looking to take over a whole different sort of game. So, you already know the reports, right?

Well, the most recent rumor – per ESPN – is that Jay-Z is looking to sign The NY Giant Victor Cruz. You know, the Salsa Man? Yep. You probably already know that he’s been affiliated with Jay-Z for some time now, throwing up the Roc sign after scoring a touch down. Here is what the report says.

When scoring touchdowns, Cruz not only did his trademark salsa dance but he also started flashing the Roc hand sign (using both hands to form a diamond) last season. The wide receiver politely said he couldn’t talk about it whenever asked, but a source said during the season Cruz was indeed going to eventually be a part of some sort of partnership with Jay-Z, who’s latest sports venture is Roc Nation Sports. Cruz flashing the Roc sign was his way of letting people know he was down with the Roc family and Jay-Z.

While the only thing that has been made official thus far is Cruz joining Creative Artists Agency (CAA), ESPN’s Adam Schefter has confirmed media reports that Cruz will be a part of the new Roc Nation/CAA venture. Cruz recently hired CAA’s Tom Condon to represent him and the expectation is that Condon will negotiate his contract with the Giants. Darren Rovell, ESPN’s sports business reporter, tweeted that Jay-Z has a preliminary agent certification for Major League Baseball but he currently doesn’t have certification for football.

So, there is something there and it was moving last year. Makes sense. A couple hurdles are nothing to Jay these days.

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Topics : Human InterestSports
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People : Adam SchefterDarren RovellJay-ZTom Condon

04/04/2013 12:29AM
Who’s Next In Jay-Z’s Athletic Arsenal?
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