Back in April, Maybach Music Group boss Rick Ross lost his partnership with Reebok after women’s groups protested against a controversial lyric in Ross’ “U.O.N.E.O” verse. While the lost deal reportedly cost the Miami rapper $3-5 million dollars, he’s still attempting to pull something positive from the situation for his MMG crew.
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“I’m in a position where if I never sold another shoe, Rozay good. So it’s really about what the little homies who coming next gonna take away from it,” Ross told MTV.
The connection between corporations and rappers has been tightly scrutinized over the last several months as other high-profile performers with corporate ties like Lil Wayneand Tyler, The Creator have also been criticized for their content.
Several of the MMG roster members have dealt with major companies in recent years. Meek Mill and Rockie Fresh are partnered with Puma, Wale endorses Skullcandy, and Stalley has worked with the Disney owned ESPN Network.
“It most definitely was a learning situation and just for the little homeys, just something for them to take away,” said Ross. “That’s what’s important to me, what they take away from it.”
Ross also spoke briefly on his own relationship with the shoe company that he had to cut ties with.
“As far as myself and Reebok, we got a healthy situation,” added Ross.
The whole MMG team will come together again for the Self Made Vol. 3 album hitting stores on August 6th.