Some organizations play music on loop to interrogate individuals into submission. Others simply do it to test out a new radio format. On Friday (March 14th), a San Francisco radio station began playing Nelly’s “Hot In Herre” on repeat and has yet to stop.
KVVF/KVVZ has been playing Nelly’s 2002 hit on repeat in a move known in the radio broadcasting industry as “stunting”. The act of “stunting” consists of a radio station playing a song uncharacteristic of its format to prepare for a transition to a new format. KVVF/KVVZ is transitioning from “Latino Mix” to “Hot 105.7″.