Hit producer/mogul Dr. Dre is in hot water with PETA over a new limited edition run of Beats by Dre headphones.
Dre, born Andre Young, has teamed with Oscar De La Renta to release a limited-edition line of Beats by Dre earmuff headphones, that are wrapped in fox fur.
Earlier in the week Michelle Cho, a representative for PETA, fired off a letter to Dr. Dre urging him to respect animal rights.
“We wanted to get in touch to urge you to keep fur and exotic-animal skins out of your Beats by Dre designs,” Michelle Cho wrote. “Foxes, minks, rabbits, and other animals—including cats and dogs—are bludgeoned, genitally electrocuted, strangled with wire nooses, drowned, and even skinned alive for their pelts.”
Cho explained to Dr. Dre that most animals are killed for their fur in China, because there are no penalties for animal abuse want for farms.
Cho also provided Dr. Dre with a video featuring Eva Mendes, to educate himself on animal abuse.
Cho urged Dr. Dre to use his influence around the world to make a positive difference in the lives animals.
“You have a tremendous amount of influence on young people,” Cho continued. “Won’t you please consider using your platform to advocate kindness toward animals by pledging never to design with real fur and exotic skins?”
Dr. Dre’s Beats by Dre fox fur earmuff headphones retail for $695.