Nicki Minaj is expanding her business empire with a new deal Myx Fusions, which has forged a new partnership with the singer/rapper.
Nicki will be the face of Myx Fusions’ new, ready to drink Moscato, which is expanding into the United States market. She will be featured in a campaign that includes print, radio, television, off-line events and social media messaging.
Myx Fusions is co-owned by “Love & Hip Hop” executive producer Mona Scott-Young, who is also the Chief Marketing Officer for Myx Fusions.
“Nicki is an innovative trendsetter and has the ability to energize the masses,” Mona Scott-Young told AllHipHop.com in a press release.
“She embodies everything that Myx Fusions represents – style, spontaneity and the desire to push the envelope and inspire change. Both brands are perfectly aligned,” Mona Scott-Young said.
The latest move for Nicki Minaj adds to her growing list of business accomplishments, which includes deals with Mac, adidas and Pepsi.
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Nicki Minaj recently announced that she would not be returning as host for the new season of “American Idol,” as she focuses on her acting career.
Nicki is currently in New York City filming “The Other Woman” for 20th Century Fox, opposite Cameron Diaz and Leslie Mann.