Nas has teamed with Hennessy to take part in the brand’s award-winning “Wild Rabbit” campaign that has featured such luminaries as Manny Pacquiao, Martin Scorsese and Erykah Badu.
Nas will acting as the latest brand ambassador for Hennessy as part of the “Wild Rabbit” campaign, which took home the Cannes Silver Lions Award in Film Craft last year.
“This partnership with Hennessy has been almost two decades in the making,” Nas said in a statement released today (January 14).
“I am honored to be included in the group of previous partners Hennessy has selected over the years and hope this campaign will inspire others to ‘never stop, never settle,”’ Nas added.
“Our ‘never stop, never settle’ mantra communicates a value at the core of who we are as a brand and resonates with our consumers: pursuing one’s potential comes from an inner drive continuously grow, continuously improve and seek greater levels of mastery,” said Rodney Williams, Senior Vice President, Möet Hennessy USA. “Nas is not only a master in music, but is blazing new trails in film and philanthropy, among other passions”
Tomorrow evening (January 15), Nas and Hennessy are hosting a private event to celebrate the new partnership at R Lounge in Manhattan.
The private, VIP event will be shown live for fans around the world via Livestream.com.