Kanye West is planning on giving more with less. During his interview at Art Basel in Miami, Kanye explained the reasoning behind planning to make an 8-track album, how he tricked the world to think he was a rapper and more.
As part of Surface Magazine’s Design Dialogues talk series, Kanye explained that his hightened ambitions to be apart of the high-end design world as his reasoning for making bothYeezus and his upcoming new album relatively short:
It’s just reducing down the amount of information that you need. People say a design is the point where you can’t take anything else away. [Yeezus] was very, very designed. I took a departure from radio and popular music in order to get this seat here. If I hadn’t made Yeezus, I wouldn’t be sitting here with this cool font at Basel right here.
Kanye has said on numerous occasions that Rick Rubin’s involvement in the making of Yeezus was instrumental due to his skills of reduction. In an interview with The Daily Beast, Rubin explained how and why he reduced Yeezus:
Initially, he thought there were going to be 16 songs on the album. But that first day, before he even asked me to work on it, I said, ‘Maybe you should make it more concise. Maybe this is two albums. Maybe this is just the first half,’ to which Kanye excitedly said, ‘That’s what I came here today to hear! It could be 10 songs!’
The next single from Yeezus is set to be “Blood on the Leaves”.