Rumor on the block is Reebok is looking to replace Rick Ross with another urban specialist to get the darker people to cop their shoes. I say that respectfully. Anyway. You won’t believe it. BOW WOW is allegedly one of the people that the brand is eyeballing. I mean, rappers are falling left and right with these sponsorships. Looks like Bow Wow is safe and he’s also on TV every day. This rumor started with Bow Wow himself, because he made a post on his Facebook talking about a meeting he was having. Not sure if he can drive sales, but he probably shouldn’t talk about his business dealings until the ink dries.
On the other side, I heard that Tyler The Creator losing his Mountain Dew Endorsement was just a sidebar and a reaction to the Lil Wayne / Rick Ross stuff. Basically. It wasn’t that silly online video in and of itself…it was fear of further controversy.