Beyoncé’s monster roll out of her new self-titled album went practically flawless. The so-far digital only LP broke an iTunes record for biggest first week sales and the singer topped her own personal best in opening sales as well. Despite that success, the BEYONCÉ project may have finally hit a snag. Billboard reports that retail giant Target will not being stocking the album.
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Apparently, the store has decided not to sell BEYONCÉ because it was released exclusively online before it was available for sale in CD form. Target spokesperson Erica Julkowski told Billboard:
While there are many aspects that contribute to our approach and we have appreciated partnering with Beyonce in the past, we are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats. At this time, Target will not be carrying Beyonce’s new self-titled album Beyoncé.
This seems to be a new policy for Target considering their customers are able to buy albums like Jay Z and Kanye West’s Watch The Throne which was also released exclusively through iTunes before physical copies were available for sale.
Beyoncé and Target have partnered together in the past. Bey’s 2011 album 4 was released with an exclusive Target version that included bonus tracks.
BEYONCÉ will be available at other music retailers like Walmart on December 20th.