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Acura wants black men who are "Not too dark"

The casting for Acura's superbowl commercial caused a stir after TMZ reported that the car company ask for an African-American who was "not too dark" for the salesman role.  Now props to the guy who was chosen for representing black people well but what difference would it make if the role was casted to a dark, yellow, green or red American?  None. 

Acura released an apology today saying:

"We apologize to anyone offended by the language on the casting sheet used in the selection of actors for one of our commercials."

"We sought to cast an African-American in a prominent role in the commercial, and we made our selection based on the fact that he was the most talented actor."

"The casting sheet was only now brought to our attention.  We are taking appropriate measures to ensure that such language is not used again in association with any work performed on behalf of our brand."

The way companies choose to market their products is getting crazier day by day.  Know that everything you see and hear isn't real.  Know your self-worth and practice a little more inclusion instead of exclusion.

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04/18/2012 5:35PM
Acura wants black men who are "Not too dark"
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